About Belly Button Maternity Belly Button Maternity is very excited about launching in the USA. Belly Button is a new, young, Australian made, maternity wear label. Sick of hearing about Maternity Wear labels that promised groovy gear but did not deliver, we created our own label that is Sexy, Sassy & Sophisticated ™- but hey don't let us tell you. Log onto our collection and decide for yourself! We set out with one aim - to design quality clothing that adapts the funkiest Australian and European fashions into Maternity wear. At Belly Button Maternity we pride ourselves on offering funky, quality, and beautifully comfortable garments to the modern woman. Our clothing is all about feeling beautiful, sexy and very feminine. There has been a huge buzz about Belly Button of late. Have a look at our media page. "The concept and inspiration for Belly Button Maternity began to grow during my pregnancy in 1998. Being a young mum I was used to being able to shop for funky gear, however after falling pregnant I was appalled at the maternity wear on offer. In November of 1999 I decided to take the leap and began designing and manufacturing my own maternity wear line. Belly Button Maternity is run by women, for women, and the majority of our staff and consultants are young mothers themselves. You can shop proudly and feel good about what you buy at Belly Button Maternity, as all of our clothing is 100% Australian Designed and Made. We are sure you will be delighted with your purchases, and we wish you all the joy in the world with the birth of your new baby."   Debora Kapsiotis Designer and Founder